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There are many SEO myths circulating on the Internet. These misconceptions are often crazy and while some are based on partial reality, others have spread due to the lack of being proved wrong.
Here is an example: Let’s assume you make a change to your website content. Maybe after a few days you notice that your Google ranking for a certain keyword has altered. Now, it would be natural for you to assume that your content change had led to change in ranking. However, it may not be true. Your ranking could have changed due to several reasons, and may have absolutely nothing to do with the changes made to the content. News Inspector
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Of course, this action of mixing up the cause and effect is a common error on the part of new SEOs. Well, if it were limited to just their work, I wouldn’t really mind it. But these guys are clueless and many a times spread their ignorance to other newbies on blogs and forums and create a ripple effect of newer myths. Here, I am making an attempt to discuss and clear the top 10 organic SEO myths: Kendall PC
Organic SEO Myth 1: You must submit your website URL to search engines. Once upon a time, this could have been the “in” thing. But since the past 5-6 years it has become unnecessary. Wordprezz
Organic SEO Myth 2: In order to get better ranking, you absolutely need a Google Sitemap. It’s partially correct. However, if you have built your site properly (ensured its crawler-friendly) you don’t require a Google Sitemap. That being said, having one won’t hurt you and you can even use other Webmaster Central tools offered by Google, but this doesn’t guarantee higher ranking. Store Blogs
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There have always been do-it-yourselfers succeeding at web promotion and search engine optimization. In fact, many of the established businesses offering web services today came from humble beginnings, perhaps nothing more than a college student with a laptop, an internet connection, and too much free time. The Web evolves as the result of the innovation and experimentation of individuals. The sharing of knowledge. The do-it-yourself attitude.
As text link brokers and mass link networking decrease in value and use in social media increases, it becomes more important for companies to have an internal approach and awareness of search engine marketing. Don’t get me wrong; outsourcing to SEO firms is still a smart option. That said, making the most out of Web 2.0 usually requires some level of cooperation between SEO firm and site owner. You don’t need to be an expert to know the basics of good SEO practices, and that added knowledge will be a great advantage whether you’re working along side an SEO team, or promoting your own site in your spare time.
So if you’re on a “need to know” basis with SEO, the following points should illustrate what an overall plan should include:
1. Create Search Engine-Friendly Content
Unique web content is your most valuable asset, and ensuring search engines can read it is crucial. Text embedded in images or Flash cannot be read, so make sure you use important keywords, headings, and hyperlinks in plain text form. Instead of using images as navigation links, CSS (Cascading Style Sheets) makes it easy to format those links to look more like ‘buttons’, thus creating powerful anchor text as well as making it visually appealing. Use heading tags properly and don’t try to hide keywords or text by making it the same color as the page background or shrinking it so it can’t be seen. Make sure the keywords you wish to rank high for are used frequently in the page copy but within reason.
Now that you’ve created good content, is it actually being crawled? Copy and paste a page’s URL into a search engine to see if it has been indexed. If you’ve just created the page, it may take a few days to show up. Aside from age, many factors can lead to web pages not being indexed by search engines, such as duplicate content (ie. a printer-friendly version of a page might be indexed and the normal version not, or vice versa); links generated by JavaScript instead of HTML; poor site architecture (ie. using too many sub-directories); lengthy, dynamically generated URLs using special characters; and orphaned pages.
2. Choose Your Keywords Wisely
One of the first steps of SEO, this one needs to be done properly the first time or all your future efforts and promotion could end up being wasted. Start by writing down general terms that describe your products, services or web content. Use keyword research services to investigate word and phrase variations. Wordtracker, KeywordDiscovery, and the Google AdWords suggestion tool are good starting points. The goal is to find those niche phrases that your target market uses to find sites just like yours and optimize your site for them. If the phrases do not get enough use by searchers, your profits from ranking for them will be low. At the same time, stay away from general terms that are tougher to rank for (ie. like “art”, “computers”, “business”, etc.) as a great portion of the traffic will be irrelevant and you’ll break the bank attaining such competitive phrases.
3. Get Others to Link to Your Site
In theory there are countless ways, some traditional and some quite innovative, to get other web sites to link to yours. In practice, it can be easier said than done. Google defines a link as it pertains to rankings and SEO as a “vote” from one site to another. The more quality votes your site receives, the greater chance you have of rankings well. If a well established site links to yours, that link carries more weight than one would from a mom & pop shop or less reputable page.
If your site has useful content and is doing something unique, you’re already ahead of much of the competition. People need a reason to link to your site, as very few will do it out of the goodness of their heart. Trading links can work, but link exchange networks have decreased in value and won’t be of much use in competitive fields. Buying links, if you haven’t heard, is a big Google no-no. While entire articles could be written on this topic, here are a few popular methods of acquiring incoming links: Check out these blogs. Kendall PC 10423 Blogging Alluba Barr Ier Blog Business Blog Noli Mirador Educational Blog Etech Infanta Travel Paradise Phils DJ Phingaz EA Websites EI Guides Eilohn EJE Blogging Darwin Another heathcote Irene Ramblings Subscription Online Games Tech Services Gadgets Tech Group Right advices Tech Men Ideas Creative Component Elk Ridge Fire Conservavine Getting Inside You Red Square Sagcol Malufet na Blog Noli Boy NIERP Brod Nancy Panlilio Adulaamin Rivermaya Nolism Kamikazee Villete Blogging in Red Lingayen Wordprezz Joaquin Bordado Election Phils Grace Soriano Maya Blogging Pinoy Idol ABSCBNGMA ICANN Org Info Net Com Radio Catte Shep Fam Metro Nano New World SNS Online IPS 2007 Brod Izzle Internet Works News Inspector Dimdim Stars online Power Shell Blog Make Money with Nick Hanig Family Your Web Online Money Granada business Lexi Commons
- issuing company press releases with a link back to your site
- submitting to reputable business directories such as Yahoo! and Business.com
- be active on related blogs by commenting and exchanging ideas
- if you have clients with web sites, ask if they would mind adding your link in a “partners” section
- participate in relevant forums and discussion boards with a link in your signature
- write and submit original articles to web publications in your field with a link in your bio
- get involved in social media and bookmarking
4. Join the Social Media Revolution
The collaboration between Internet users and the development of online communities is at an all-time high. Social bookmarking sites such as Del.icio.us, StumbleUpon, Furl, Reddit, and Technorati offer users a way to store their favorite pages and media online, and share it with others. These services also provide a way to promote your own content or create a buzz over a product or service. Creating a Myspace page or Squidoo “lens” is also a way to network and share information.
However, if your goal is to generate sales then you must offer something without the promotional hype. The reality of social media is that popularity is based almost entirely on public interest. If your information or media isn’t unique or of interest to anyone, you cannot force success using social media communities.
The key to using social media and bookmarking sites to your advantage is to not be shy. Network with other users, bookmark and share useful content, create eye-catching titles for your entries, and tell your friends and co-workers to vote on content you have on these sites.
These four points are a general guideline to follow for SEO. Search engine optimization experts and firms are a good outsourcing option in competitive markets, while the DIY attitude can yield great results for web site owners with smaller marketing budgets. If you’re in the latter group, hopefully this helps get you started.
About the Author: John Metzler has held executive positions in the search engine marketing industry since 2001.
SEO is not common to everybody who is already in the field of computers and internet. Even your professors teaching you the basic of computer programming, the programming languages and all the math stuffs you needed to be able to graduate in a computer related degrees as of this time of writing. In today’s more developing and I can say developed internet world, with the existence of a lot technology; the Web 2.0, entertainment blog, etc. SEO or an acronym for Search Engine Optimization is now a demanding job in this field. Well, if you are not quite popular to this job, try to search some jobs regarding this field and probably you can see a hundreds of them looking for a professionals and new players in the world of SEO. Try to search at jobstreet.com. Site optimization is somewhat challenging, in terms of benefits you can get from optimizing seocontest2008 keyword; such keyword for an SEO contest which was launched this February 2008 by UKWebMasterWorld.com and will last on March 2008.
SEO have been dominating the world of internet. Search engines play an important role in the life of the internet. Well, there’s a lot to tell here, anyway I will leave you a word from the man who created the Web, Tim Berners-Lee; told:
People have sometimes asked me whether I am upset that I have not made a lot of money from the Web. In fact, I made some quite conscious decisions about which way to take my life. These I would not change - though I am making no comment on what I might do in the future. What does distress me, though, is how important a question it seems to be to some. This happens mostly in America, not Europe. Build site which aims to generate traffics like; internet blogging as I mentioned earlier, flash games site, web directory, free articles, free web content and social networking community site, Another heathcote Entertainment blog |
seocontest2008, online games, online games subscription, online games | Infanta tech |travel blog | business blog | games | personal weblog | Irene’s weblog | blogging business | technology blog | blogging business | internet blogging | flash games |web directory |free articles |free web content |social networking community site |Darwin’s Blog |technology | Another heathcote |. You can do more and broaden up your senses of knowledge by using the search engines. What is maddening is the terrible notion that a person’s value depends on how important and financially successful they are and that that is measured in terms of money. That suggests disrespect for the researchers across the globe developing ideas for the next leaps in science and technology. Core in my upbringing was a value system that put monetary gain well in its place, behind things like doing what I really want to do. To use net worth as a criterion by which to judge people is to set our children’s’ sights on cash rather than on things that will actually make them happy.
This has something to do with the importance of SEO in the world of free lancing, internet money making, especially on optimizing website. As you can see, I am leaving you the importance of secontest2008 which can help every SEO with the techniques they have in landing at the SERP. SERP is an acronym for Search Engine Result’s Page.
The existence of the web, you can do more about it from Weaving the Web, a lot you can do. Provide your own stability in terms of job, financial status, and life maintenance. Basically, setting up a website or a blog. Today’s time more blogs are being built every minute with a different niche like; blogs that tackles on high technology gadgets blog, travel blog, entertainment blog, business blog, games, high tech gadgets blog, personal weblog, personal blogs like Irene’s weblog, blogging business, technology blog and a community site, blogging business.
A bad credit history can occur with any. This means that the human being has a history of not paying bills. Even the best of us have difficult times in the past, such as unemployment, a death in the family or divorce. There was one episode of identity theft, but it is still as non-payment. If you are a student, it can be very difficult to obtain credit in those situations. In most cases, the higher the credit score is lower, the higher the interest rate. This is where kids who are bad credit loans can help. Students receive the support of private funders and students receive loans for people with poor credit. This type of loan is generally more difficult to obtain loans from the federal government, because they credit-sourced. Students must learn a co-sign, in such cases, to ensure the repayment because of a bad credit history. They must be someone knows, and the borrower can rely, in a pinch, like a family member or close friend. In collaboration with students from bad credit loans, there are other alternatives for students. Students could try to get a scholarship to his salary. You do not need an analysis of creditworthiness for this type of support. Certainly, there is no method tangible, students may, in the implementation of the nature of community service in exchange for the funds received.
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Some students tend to abuse their loans in a manner frivol, may not realize they need to have more willing to study and outside in the real world. Non-payment of your loan payment, or it can lead to what the real issues behind, and most lenders do not touch. However, there is still hope. You must for companies engaged in student loans with low credit. Many students do not recognize their potential and immediately think they need to be ready and credit without background. However, it is easier to get student loans for people with bad credit, that many people believe. Begin by using a simple Internet search. There are many links. Thin your options on ten or lender. Then research on online forums message lender name, to learn more about the reputation of individual lenders. If, after about five hours reputable lender, you will receive a quote from each, and then select one of the lowest interest rates. There are financial institutions, money for people with poor credit, that you just have to find them!
Joining such this search engine optimization contest can make you earn money. SEO 2008 contest is being organized by UKWebMasterWorld.com for the keyword secontest2008. I have my entry for the contest. And I’m looking for support. Detailed contest rules and regulations and also seocontest2008 prizes are present at ukwebmasterworld.com/seo-contest. Join now for the ultimate survivorship in the top page of the SERP.
Internet blogging, online marketing, online gaming, making money online are among the jobs making me busy this last few months. Engaged in these activities since I joined the second seo contest here in the Paradise Philippines, the ituloy angsulong contest where I joined my first blogspot site now with niche of technology matters and some site reviews. It was ranked 3rd at MSN search engine. Since then, related jobs and activities online made a part in my life, I was thankful because I am working in public school which engaged online, the e-library of my school, the Pangasinan State University.
Trying to accomplish all those things tick tasks to me a difficult one. For I cannot acquire yet an online connection to my place, seeking for a home based one. Bad ISP’s I got.
Meanwhile, I had set up my article site for a free article submission and a link web directory. Website reviews made me so much busy through my SEO blog. At present, I joined the 3rd Bayanihan SEO Contest for the keyword Paradise Philippines trying to compete to come out at SERP. Find some relevant free articles in my free article submission site. And lastly, I setup my free flash games site, a gadgets blog and another technology blog a few weeks ago, and I’m still into some configuration of it.
Learning all these things and still trying to discover more techniques in an online community giving me hope to conquer more relevant strategy in improving and developing more trusted websites in the future.
At the recent Search Engine Strategies conference in freezing Chicago, many of us Googlers were asked questions about duplicate content. We recognize that there are many nuances and a bit of confusion on the topic, so we’d like to help set the record straight.
What is duplicate content?
Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar. Most of the time when we see this, it’s unintentional or at least not malicious in origin: forums that generate both regular and stripped-down mobile-targeted pages, store items shown (and — worse yet — linked) via multiple distinct URLs, and so on. In some cases, content is duplicated across domains in an attempt to manipulate search engine rankings or garner more traffic via popular or long-tail queries.
What isn’t duplicate content?
Though we do offer a handy translation utility, our algorithms won’t view the same article written in English and Spanish as duplicate content. Similarly, you shouldn’t worry about occasional snippets (quotes and otherwise) being flagged as duplicate content.
Why does Google care about duplicate content?
Our users typically want to see a diverse cross-section of unique content when they do searches. In contrast, they’re understandably annoyed when they see substantially the same content within a set of search results. Also, webmasters become sad when we show a complex URL (example.com/contentredir?value=shorty-george〈=en) instead of the pretty URL they prefer (example.com/en/shorty-george.htm).
What does Google do about it?
During our crawling and when serving search results, we try hard to index and show pages with distinct information. This filtering means, for instance, that if your site has articles in “regular” and “printer” versions and neither set is blocked in robots.txt or via a noindex meta tag, we’ll choose one version to list. In the rare cases in which we perceive that duplicate content may be shown with intent to manipulate our rankings and deceive our users, we’ll also make appropriate adjustments in the indexing and ranking of the sites involved. However, we prefer to focus on filtering rather than ranking adjustments … so in the vast majority of cases, the worst thing that’ll befall webmasters is to see the “less desired” version of a page shown in our index.
How can Webmasters proactively address duplicate content issues?
In short, a general awareness of duplicate content issues and a few minutes of thoughtful preventative maintenance should help you to help us provide users with unique and relevant content.
Source: Official Google Webmaster Central Blog
Watch Your Search Engine Positions Like a Hawk
By: Tyler James Ellison
Since search engines are the first stop for people on the Internet looking for goods or services, the position your website appears in search results is an important factor. If your URL shows up far down the results list, the chances of the consumer never finding you increase incrementally. Once you achieve a high search engine position, it is essential that you make sure you maintain the high ranking you have worked so hard to achieve.
This means you must come up with a strategy to monitor your search engines positions. This strategy is crucial to the success of any marketing campaign. Think of your search engine positions as your online portfolio. Would you let your stock portfolio be ruled by chance and market fluctuations, or would you keep close tabs on your stocks so you could buy and sell when the time is right? This is the way you must consider your search engines positions.
Be aware that at first, after you have launched your search engine campaign and done all the right things to increase your rankings, you will most likely see a continual upward climb. What you need to be on the lookout for is the moment that upward climb reaches a plateau. When this happens, your search engine position campaign moves into stage two, the monitoring and protecting stage.
In stage two, do not be concerned about the short-term fluctuations in your positions. These are similar to the subtle rising and falling of stocks in a portfolio. Short-term movement is an integral part of the whole process. It’s the long-term changes that you must watch for and prepare to act on immediately.
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What is Engine Optimization Search Strategy?
By: Jeff Casmer
How do search engines decide where to place each page in there results? Searchers and webpage designers alike have asked this question. What is engine optimization search strategy? For searchers knowing how a search engine categorizes a page can make for easy searching and for webpage masters having an understanding of how the search engine ranks pages can help them to gain a competitive edge and increase their standing in the search engine.
A search engines objective is to present each result in the order of its relevancy to the search query. How to do so in an automated way, for every page on the Web and for every possible combination of keywords in all the languages people speak is a very complicated task.
Each search engine uses a very elaborate system to determine where a page will be presented during an internet search. The process of making web pages more attractive to a search engine is known as search engine optimization or SEO.
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The Bayanihan SEO Contest which was planned to launch last June 12, 2007 to commemorate with the Philippine’s Independence Day, officially launched today (July 1) and ends January 25, 2008.
The keyword is “paradise philippines”. For more info, visit bayanihanseo.com.
UPDATE!
Contest starts October 1, 2007 July 1, 2007 and ends May 2, 2008 January 25, 2008 March 28, 2008at 8:00 PM.
Checkpoint dates are as follows: November 30, 2007 September 14 November 16 and February 1, 2008 November 23, 2007 January 25, 2008 at 8:00 PM.
Prizes and contest’s rules and regulations can be found at bayanihanseo.com.